Chase Dice Harper began his career in the global music industry after his Spotify party playlist became popular on campus and then went viral online. Playlisting was just starting to change how artists market their music, and Chase was a key pioneer of that wave. He took advantage of the opportunity he had, and began building relationships that would help him throughout his career. He started by focusing on his brand identity, the growing streaming space, and his industry relationships to establish himself as a valuable asset to any release team, quickly becoming the primary point of contact for major labels needing third-party assistance in the digital streaming space. He was contacted by and partnered with some of the biggest music industry moguls, and been fortunate enough to have learned about the inner workings of the music industry while he worked as a marketing consultant for Universal Music Group, Sony Entertainment, Warner Music Group, Empire Distribution, RBC Records, and many more. During the period of 2017-2019, the marketing he focused primarily on was track marketing and playlist pitching/acquisition. This led him to provide those same clients with creative marketing in addition to some DSP placements. Additionally, he connected with other influencers and continuously exchanged social media posts for marketing services to further build his portfolio of clients and social media exposure. Chase became one of the primary third-party industry consultants and point of contacts for the major labels, distribution companies, and marketing agencies he partnered with. He regularly coordinated releases with artists, label executives, distribution companies, blogs, and entertainment figures on a daily basis, which led to him developing a name for himself amongst the artists. In 2019, with the support of investors, independent labels, and major artists DJ’s/producers, Chase planned to launch a music competition/festival with several monetization opportunities. However, with the uncertainty brought on by the 2020 global pandemic, the plan became impossible to execute without live shows or events and Chase was forced to think creatively and reevaluate where he wanted to invest his time. Having worked independently as a freelancer for the past six years, Chase is excited to continue to partner with likeminded entrepreneurs, artists, and labels around the globe.
